The self-storage industry is projected to grow by 6.8% annually, driven by urbanization, remote work trends, and rising demand from small businesses.

By 2025, 68% of consumers will discover brands via social platforms first.

The self-storage industry is booming—and so is competition. By 2025, 72% of customers will start their storage search online. If your facility isn’t ranking on Google’s first page, you’re missing out on rentals.

A self-storage brand defines how your business is perceived by customers, from the trust they place in your security to the convenience of your locations.

Alyta is an all-in-one e-commerce platform designed to simplify how businesses manage, market, and lease spaces. Whether you’re running a self-storage facility, a warehouse, a hotel, or anything in between, Alyta is here to streamline your operations.

A self-storage business provides individuals and businesses with secure, flexible storage solutions for personal belongings, inventory, or equipment. This marketing plan outlines how to reach potential customers, communicate the value of your services, and convert interest into rentals. The goal is to create a strategy that balances cost-effective organic efforts with targeted paid campaigns, while remaining adaptable to market shifts.

Self-storage, as we know it today, is a modern convenience, but the concept of safely storing personal belongings dates back thousands of years.

The self-storage industry in Australia has experienced significant growth in recent years, presenting lucrative opportunities for aspiring entrepreneurs. If you're considering entering this sector, here's a comprehensive guide to help you get started, enriched with data from the Self Storage Association of Australasia (SSAA).

The self-storage industry thrives on meeting diverse customer needs. To attract the right demographics and maximise your facility’s potential, it’s essential to create spaces designed for specific use cases.